JOB-READY SKILLS YOU CAN PUT TO WORK
WITH A FREE GOOGLE CERTIFICATE
Google Digital Marketing and e-commerce Certificate
Gain in-demand skills and become job-ready
to start your career in Digital Marketing
and e-commerce
269
Videos
207
Readings
213
Quizzes
74
Exercises
35
Discussions
-
No Degree or Experience Required
proud partners
Pave your career path to become job-ready and put your skills to work
stand out to employers
Prepare for a new careerunlock new opportunities
Develop in-demand skillsand become job-ready
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Marketing
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E-commerce
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Display advertising
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E-mail marketing
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Customer loyalty
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Search Engine Marketing
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Marketing Analytics
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Customer Outreach
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Website Structure
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Customer Awareness
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Search Engine Optimization (SEO)
Discover your ideal careerfor the future
marketing coordinator
Paid Search Specialist
MARKETING ASSOCIATE
EMAIL MARKETER
Media Planner
SEO SPECIALIST / ANALYST
media coordinator
E-commerce Analayst
Foundations of Digital Marketing and E-commerce
About this course
Learners will explore entry-level jobs in digital marketing and e-commerce, and identify the roles and functions that those jobs play within an organization. The course also introduces the topics covered in the program.
What you will learn
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- Define the fields of digital marketing and e-commerce
- Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles)
- Summarize how this program will help prepare them for a career in digital marketing and e-commerce
- Identify the roles and functions that digital marketing and e-commerce play within an organization
- Understand the customer journey and the function of journey maps
- Explain the concept of a marketing funnel
- Understand the elements and goals of a digital marketing and e-commerce strategy
Attract and Engage Customers with Digital Marketing
About this course
Learners will practice using Search Engine Optimization (SEO), Search Engine Marketing (SEM), and display advertising to attract and engage customers online. Learners will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. They will also learn about paid search, advertising, tactics used to gain visibility, and potential customers on Search Engine Results Pages (SERPs).
What you will learn
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- Identify customer personas and build a target audience
- Describe the marketing funnel’s purpose and benefits
- Know how to increase conversion rate
- Explain the purpose of SEO and the essential SEO terms to know
- Use Google Search Console and its reports to monitor a site’s presence in Google Search results
- Recognize the benefits of SEM and why to do it
- Understand the fundamentals of Google Ads and targeting audiences
From Likes to Leads: Interact with Customers Online
About this course
Learners will explore social media platforms and identify which platform is the most appropriate for specific business needs. Learners will create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition, they will also set goals and success metrics for social media ads.
What you will learn
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- Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising
- Determine how to choose social media platforms for a campaign
- Understand how to boost engagement on social media
- Learn how to write, design, and repurpose engaging content for social media
- Recognize how to use the data gathered from social media analytics as a decision-making tool
- Learn best practices for presenting a social media report
- Achieve specific marketing goals through the use of paid social media
Think Outside the Inbox: Email Marketing
About this course
Learners will explore email marketing: creating an email marketing strategy, executing email campaigns, measuring the results of those campaigns, using mailing lists, and utilizing automation and workflows.
What you will learn
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- Write effective preview text and subject lines using best practices
- Create email marketing automation and workflows
- Build and maintain email lists
- Write effective email copy
- Conduct contact management and list segmentation
- Employ best practices to handle personally identifiable information (PII) and user data safely
- Measure and analyze email campaign results
Assess for Success: Marketing Analytics and Measurement
About this course
Learners will measure, manage, and analyze data from marketing campaigns using Google Analytics and Google Ads. Learners will adjust a marketing budget according to insights extracted from key metrics using A/B test results to optimize a campaign. They will also prepare presentations to share campaign progress or results with stakeholders.
What you will learn
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- Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns
- Demonstrate how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance
- Explain how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project
- Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign
- Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared
- Create charts in spreadsheets for visualization of metrics
Make the Sale: Build, Launch, and Manage E-commerce Stores
About this course
Learners will explore how businesses and individuals sell products online and go through the process of creating a mock e-commerce store. Learners will build a Shopify store, add the necessary information, and create product listings. They will explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns.
What you will learn
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- Understand essential e-commerce strategies and practices
- Explain how to conduct market research and product research
- Set up a mock e-commerce store using Shopify
- Use Google Ads to engage e-commerce customers
- Explain how trends and seasonality affect e-commerce businesses
- Use best practices to create an engaging customer experience online
- Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery
- Optimize a checkout flow for customers
Satisfaction Guaranteed: Develop Customer Loyalty Online
About this course
Learners will explore strategies for building customer loyalty in e-commerce. They will also explore specific tools to develop and maintain client relationships. At the end of the course, learners will work through a scenario that demonstrates their ability to deliver a successful e-commerce strategy.
What you will learn
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- Identify common strategies for building customer loyalty in e-commerce
- Understand how to successfully manage client relationships and measure satisfaction
- Monitor and update an e-commerce store’s performance based on data
- Complete a portfolio scenario to prepare for job interviews
- Put together a portfolio and/or resume to present to employers
Shareable Certificate
Earn a Certificate upon completion
100% Online Course
Start instanstly to learn at your own pace
Flexible Schedule
Set and maintain flexible deadlines
Why Google career certificate?
Meet Employers that recognise Google Career Certificate as relevant Work Experience in their recruitment process
Hear from Google’s Graduates who paved their path to career success
This certificate provides hands-on practice with the tools and skills that you’ll need to be successful in digital marketing and e-commerce roles.
Elle D
Vice President of Global Business Organisation
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